By
There
are many times where you have the chance to share information about
yourself and your job search, and you don’t want to miss an opportunity
because you’re not prepared. Whether it’s at networking events, on
social media, when you interact with your family and friends or any
chance encounters you may have, a powerful marketing message can distinguish you from other job seekers and create a memorable impression with those you meet.
You’re contending with everyone else for attention, and you
want anyone you meet, either in person or online, to remember who you
are, what you do, what kinds of companies you can help and how you solve
problems.
You are the product. You help companies solve a problem;
now you have to deliver a message that describes your strengths in a
memorable way. You want to motivate others to learn more about you and to know when to refer you or identify potential job openings that would be relevant for you.
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