Four
Core Marketing Strategies: 1) Be first 2) Be better 3) Be different 4)
Be resonant. Most people never really work on number 3 and never even
consider number 4. Being resonant means that your vibe, aesthetic, style
and way of carrying yourself instantly appeals to your people. They
instantly 'get it' and recognize you as one of them. They resonate with
your point of view, your larger purpose and your message.
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